{
  "brand": "Fjora",
  "campaign": "Taste the North",
  "positioning_facts": [
    "Botanical sparkling water brand with a Nordic origin story (glacial meltwater, cold-steeped botanicals).",
    "Taste the North is the seasonal winter line: three flavors, bottled once per season.",
    "Voice: calm, crisp, quietly confident. Short sentences. No exclamation marks, no discount language."
  ],
  "product_facts": [
    "All flavors are unsweetened: no sugar, no sweeteners.",
    "All flavors are caffeine-free.",
    "Bottles are single-material glass with an aluminium cap; both widely recyclable.",
    "Sold seasonally while stock lasts."
  ],
  "footer_contact": "hello@fjora.example — Fjordgata 7, 9000 Tromsø",
  "fictional_notice": "Fjora is a fictional brand created for UIBenchmark."
}